Portfolio
Kanexpro
Digital Marketing &
SEO Optimization
Project
Digital Marketing & SEO Optimization
Technologies
Project Description
KanexPro is a U.S.-based manufacturer specializing in professional A/V connectivity products. With a broad range of solutions including HDMI matrix switchers, VGA matrix switchers, extenders, splitters, amplifiers, and high-resolution cables, KanexPro serves both commercial and residential integrators across the globe. Their mission is to deliver top-tier, reliable, and affordable A/V technology to simplify digital installations across industries.
Within this journey
What problems did the client face?
KanexPro engaged us, they were facing several digital marketing challenges:
- Low organic traffic and poor visibility on high-converting industry keywords
- Over-reliance on PPC with limited insight into campaign ROI
- Weak on-page optimization across product and category pages
- Lack of structured data, hurting presence in Google Shopping and SERP rich features
- No clear conversion analytics to understand user behavior or identify drop-off points
What was our approach?
We started by performing a comprehensive SEO and PPC audit to uncover technical gaps and content opportunities. Our strategy was rooted in aligning search intent with product positioning, supported by data from Google Analytics, SEMrush, and Google Ads performance reports.
Key steps in our approach:
- Mapped high-intent commercial keywords to individual product and category pages
- Optimized meta titles, descriptions, headings, and image alt tags for better indexing
- Restructured Google Ads campaigns into granular product-focused ad groups
- Set up conversion tracking using Google Analytics events and goal funnels
- Implemented monthly performance reviews, using results to continuously refine ad spend and SEO strategy
How did we help?
Through a structured and data-driven methodology, we enhanced KanexPro’s digital discoverability and paid performance. Some highlights:
- Boosted organic traffic by 40%+ from targeted A/V industry keywords
- Reduced cost-per-conversion via refined keyword bidding and ad copy testing
- Improved Google Shopping and SERP presence with structured data implementation
- Set up remarketing funnels to re-engage returning B2B customers
- Unlocked conversion insights to inform product page redesign and calls-to-action
The outcome
SEO Visibility Boost: Achieved first-page rankings for HDMI matrix switchers and related A/V hardware
PPC Efficiency: Improved Google Ads quality scores and decreased wasted spend
Better Conversion Flow: Tracked user journey across product categories, leading to UX enhancements
Long-Term Growth: Ongoing strategy resulted in sustainable visibility and lower customer acquisition cost
Conclusion
Shopden delivers a practical and powerful tool for everyday consumers—helping them manage shopping and budgets in one simple app. Built with React Native, Shopden balances performance, usability, and cross-platform reach—making it a valuable companion for anyone looking to shop smarter.
review from Our Clients
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Sebvia met all of our requirements with their wide breadth of expertise in multiple technologies. We completed multiple projects over a couple of years, and they were always very open, responsive, and reasonable – a great partner for a startup like us!”
Vacit Arat CEO. HIA, Inch.
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I believe, any engineering team should be able to understand the requirements, deliver on time, deliver according to the requirements. With Sebvia we have found the team that can provide all three.
Jacque Keats COO. TODPro
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We thank Sebvia for the wonderful job in helping us develop our program. Everyone was professional, excellent and hard working. Thanks to them, we were able to achieve our goal on time.
Jaspreet Singh CEO Founder. Load Karma.