Portfolio
Chilll
SEO Strategy, Content &
Email Campaigns
Project
SEO Strategy, Content & Email Campaigns
Technologies
Project Description
Chilll is a U.S.-based DIY project assistant platform that helps homeowners tackle
repair, maintenance, and installation tasks without stress. The platform blends AI
technology, expert video support, and intelligent shopping tools to simplify every
step of a project. From measuring to product recommendations to real-time help,
Chilll is the ultimate hands-free toolkit for modern homeowners.Their
mission:Making DIY feel like done-for-you.
Within this journey
What problems did the client face?
When Chilll approached us, they were in early-stage growth and faced several digital visibility challenges:
- Low organic traffic and poor rankings on competitive DIY and home maintenance keywords
- No structured content or blog strategy to support SEO and user engagement
- Website had technical SEO gaps including crawl errors and thin content
- Lack of keyword mapping across core pages and tools
- No retention strategy in place to re-engage users via email
What was our approach?
We began with a complete SEO audit using Screaming Frog and SEMrush, followed by keyword research to understand what homeowners were actively searching for. Our strategy focused on:
- Creating a keyword map aligned with Chilll’s features and user intent
- Optimizing metadata, internal linking, and page structure for SEO performance
- Building a content calendar for value-driven DIY blog posts
- Setting up email campaign funnels for onboarding and user re-engagement
- Monitoring improvements through Google Analytics and Search Console
How did we help?
By blending strong SEO fundamentals with targeted content and email outreach, we helped Chilll build brand authority and attract relevant traffic. Our deliverables included:
- A structured SEO roadmap for homepage, service pages, and tools
- Targeted blog content optimized around long-tail DIY and “how-to” keywords
- On-page fixes to improve crawlability and reduce bounce rates
- Segmented email campaigns to drive engagement and repeat visits
- Keyword tracking and monthly performance insights
The outcome
Organic Growth: Increase in non-branded organic search traffic from DIY and tool-related keywords
Content Authority: Blogs ranked on Google for long-tail queries, driving consistent inbound traffic
Email Retention: Successful delivery and open rates on targeted campaign flows
Improved SEO Health: Fixed crawl issues, improved page indexing, and structured on-page SEO
Conclusion
We helped Chilll lay the foundation for long-term search engine visibility and user engagement by implementing a clean SEO strategy and content framework. By connecting with users at the moment of DIY intent, Chilll has positioned itself as a trusted guide and toolkit for the modern homeowner.
review from Our Clients
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Sebvia met all of our requirements with their wide breadth of expertise in multiple technologies. We completed multiple projects over a couple of years, and they were always very open, responsive, and reasonable – a great partner for a startup like us!”
Vacit Arat CEO. HIA, Inch.
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I believe, any engineering team should be able to understand the requirements, deliver on time, deliver according to the requirements. With Sebvia we have found the team that can provide all three.
Jacque Keats COO. TODPro
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We thank Sebvia for the wonderful job in helping us develop our program. Everyone was professional, excellent and hard working. Thanks to them, we were able to achieve our goal on time.
Jaspreet Singh CEO Founder. Load Karma.
